Utilize Your Business’s Spatial Data
GeoMarketing and GIS offer businesses huge opportunities for growth by reducing operation costs or discovering new hidden revenue sources. Using digital maps and the spatial data of your company, you can get a special view of the market including customers and competitors to help you make accurate decisions for optimizing your company’s operations as well as validating market research from planning to execution and analysis according to the digital maps use to find your existing and potential customers as well as competitors.
The Challenge
No matter in which industry your business is operating, knowing the market, or lack thereof, is the key to business growth. The two main elements of any market are customers and competition. Those two simple words contain a world of information that must be gathered and carefully analyzed to make pivotal decisions in your business to grow its customer base and stay a few steps ahead of the competition.
Despite the fact that spatial data represent a large portion of the necessary information for business growth, this type of data, which represents 80% of your business data, is usually overlooked due to neglecting GIS's ability to benefit your business. As a result, many companies face obstacles and challenges that hinder their growth.
Without the geographical and spatial aspects of information, businesses fail to view and understand their customers in terms of their locations, preferences, and behaviors, in addition to the lack of vision of competition locations in the business target market.
The Opportunity
Your company has a great opportunity in the form of many digital tools and applications that can be used to collect and analyze the business’s spatial data in a fast and reliable manner which enables you to improve and optimize sales and marketing efforts, reduce costs, increase profits, and meet your customers’ needs more accurately.
Location-based data analytics is the answer to your business’s tough questions such as why customers prefer one branch over the other, why is a product getting higher sales numbers in a certain location, where are your competitors focusing their attention, in which locations you can beat your competitors, how to improve sales in a location, how to optimize product distribution routes, and where your next branch should be, to name a few.
Spatial data and GIS can give you the ability to find answers to all of this and more during the planning phase of your company in addition to giving you insight into the market needs and whether your company is able to meet them.
On a digital map, you can see which areas have higher customer density and, with the right type of digital map, you can have information on the socio-economic class or purchase power of each area without leaving your office!
These are only a few examples of utilizing GeoMarketing tools in your business and their immediate benefits in reducing costs, optimizing business operations, increasing sales, increasing revenue and ROI, and business scaling.
The Solution
Through the knowledge I developed during many years of studying and working in GIS, GeoMarketing, and spatial data analysis, I’m able to provide companies with a clear vision of their position in the market to help control operational costs and increase profits in addition to creating new revenue sources.
Using GIS, I was able to assist huge institutions in several industries including finance, FMCG, lifestyle, MarTech, telecom, e-commerce, marketplace, automotive, real estate, healthcare, and food & beverage. All of these improvements were done using site selection modeling, trade area analysis, routing optimization, sales territory plans, and branch network expansion.
I was also able to optimize customer segmentation for accurate targeting by creating the SEC Spectrum Map, a location-based consumer profiling indexing system on digital maps to enable decision-makers to see the socio-economic classes on the light spectrum colored map using over 6 classification factors.
As you can see, the capabilities of digital maps and GeoMarketing technologies are not only for market research. Get in touch with me to provide your company with the great opportunity that GIS offers to be a step ahead of your competitors!
Each map has many stories to tell and each story can help save and grow your business. Let’s decode the Stories of Buisness Maps together
Accurate Customer Targeting
GeoMarketing is the most powerful tool to conduct reliable market research, competition analysis, product distribution routing, and sales analysis. Give your company a rare and unique advantage by gaining an insight into your customer segments through consumer profiling based on location and geographical data of socio-economic classes and purchase power using digital mapping.
01
Location Analytics
Get access to business insights by identifying geographical data layers to gain new perceptions of your business and industry data.
02
Spatial Database
Use geocoding to see your business, sales, customers, and competition data clearly marked on a digital map to make reliable decisions.
03
Demographic Analysis
Improve business census quality to increase customer segmentation accuracy and targeting using GeoMarketing and spatial data.
04
Site Selection Modeling
Elevate your branch network expansion by strategically choosing store locations using a statistical, numerical, and geographically informed method.
05
Trade Area Analysis
Visualize your customer locations to gain a better understanding of their behaviors, trends, and preferences for targeted campaigns to visualize customers’ locations on digital maps
06
Routing Optimization
Solve the famous vehicle routing problem with cost-optimized and time-efficient routing systems for better product sales and distribution.
07
Heat Mapping
Visualize any type of data using the heat maps technique on a digital map with color distinction for different datasets.
08
Sales Territory Management
Use GeoMarketing to know your business assets on the ground, methodically defining business territories to effectively assign sales reps across more effective sales territories.
09
Reliable Market Research
Optimize and validate your market research data collection and data analysis with the help of the latest GeoMarketing technologies.
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