Location-Based Enhancements
Offering consultations for business leaders and researchers on utilizing GIS and GeoMarketing tools to gain insights and make informed decisions for more cost-efficient operations as well as validating and proofing all market research and market validation planning and execution activities based on consumer locations on digital maps.
01. The Challenge
No matter in which industry your business is operating, knowing the market, or lack thereof, is the key to business growth. The two main elements of any market are customers and competition. Those two simple words contain a world of information that must be gathered and carefully analyzed to make pivotal decisions in your business to grow its customer base and stay a few steps ahead of the competition. Making business decisions without Geographical Information Systems (GIS) is like shooting in the dark. No matter how much information you collect about the market, if this information is not tied to a location on a digital map, it’s as good as useless. The lack of geographic information negatively affects the business’s insight into customer locations, preferences, and behaviors as well as competitors’ presence in your target market. As such, businesses necessarily lose an important point of power to optimize marketing and sales costs, increase revenue, accommodate customers’ needs based on their behavior, choose profitable branch locations, and potential market penetration.
02. The Opportunity
80% of any business’s data is related in one way or another to a geographical location which
can show a big-picture image and a valid explanation of the reason behind the data once the decision-maker sees it on a digital map. Location-based data analytics is the answer to your business’s tough questions such as why customers prefer one branch over the other, why is a product getting higher sales numbers in a certain location, where are your competitors focusing their attention, in which locations you can beat your competitors, how to improve sales in a location, how to optimize product distribution routes, and where your next branch should be, to name a few.
Having a geographical insight during the planning phase of your business is also crucial to know what the market wants and whether your business is going to be able to provide it. On a digital map, you can see which areas have higher customer density and, with the right type of digital map, you can have information on the socio-economic class of each area without leaving your office!
These are only a few examples of utilizing GeoMarketing tools in your business and their immediate benefits in reducing costs, optimizing business operations, increasing sales, increasing revenue and ROI, and business scaling.
03. The Solution
AbdAlhamid’s services in GeoMarketing and location-based data analytics have developed over 15 years of experience since his college years. Providing insights and consultations based on geographical data, he assisted large and famous corporates to cut back costs and increase revenue as well as create new revenue streams in several industries. Companies in finance, tech, FMCG, lifestyle, MarTech, telecom, E-commerce, marketplace, automotive, real estate, healthcare, and food industries to name a few, were able to utilize location analytics provided by AbdAlhamid to have reliable site selection model, trade area analysis, routing optimization, sales territory plans, branch network expansion, optimized customer segmentation, and accurate targeting.
AbdAlhamid’s proactive mind also invented and developed the SEC, a location-based consumer profiling indexing system on digital maps to enable decision-makers to see the socio-economic classes on the map colored on a spectrum using over 6 scoring factors.
GeoMarketing’s main efforts may be seen in controlling and validating market research data collection and analysis processes, but the truth is that its benefits go way past the marketing field.
The potential that GIS and GeoMarketing tools open for businesses in almost all industries is endless. Seize this potential to get ahead of your competition now!
Each map has many stories to tell and each story can help save and grow your business. Let’s decode the Stories of Maps together