Abdalhamid

This course is an introduction to the concepts and uses of digital maps and how to benefit from the clarity provided by spatial data representation on digital maps. Whether you’re interested in working in the GIS field or a business owner who wants to utilize the business’s spatial data to improve its performance and increase profits.

Digital maps and GeoMarketing technologies will help you to get information about your customers’ locations, your competition, and the future of your company, as well as planning and launching successful marketing campaigns. The first step to gaining access to this information is to know how to read a digital map, which is the goal of this course.

No matter what industry your business operates in, GeoMarketing and GIS technologies will have a huge effect on optimizing your operations and lowering costs. In this course, you’ll get an idea of how GeoMarketing can be utilized in multiple industries including Telecom, Market Research, Health Care, Retail, Banking, Insurance, and Advertising.

This course is the first of a future series that will put you on a steady way to using GeoMarkeitng based on market needs and real-world requirements to achieve various business objectives. 

• GeoMarketing basics
• Use digital maps for business development
• How to define customer characteristics and demographics based on location
• How to reach more customer segments at the lowest cost using GeoMarketing
• Use GeoMarketing for operational efficiency
• Sales reps routing optimization and sales territory analysis
• GeoMarketing for Health, Advertising, Retail, Market Research, Banking, etc.

• GIS graduates and professionals
• Business Owners
• Entrepreneurs in all sectors:

Sales- Marketing - Logistics - Supply Chain - Distribution - Market Research - Data Collection - Operations - Software - Development - Business Consultants - Business Owners Senior Management / Directors / C-Level - Business Growth and Expansion